We believe great marketing starts with shared knowledge.
Perspectives on consumer behaviour, the trends shaping marketing, and the practical thinking we use with our clients — published when we have something worth saying.
Recent thinking
Insights27 July 2026Marketing's new job is helping customers decide
The rise of generative AI has dominated marketing conversations over the past year. Much of the discussion has focused on how AI will change search, disrupt customer journeys and reshape how people discover brands.
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Tony Alexander18 July 2026Mint Business Insights: July 2026 edition
July 2026 Mint report: Tony Alexander on how margin pressure persists as pricing power stays constrained, investment plans firm despite election and offshore uncertainty, and business revenue expectations hold steady.
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Tony Alexander18 June 2026Mint Business Insights: June 2026 edition
June 2026 Mint report: Tony Alexander on how a net 31% of NZ businesses now expect higher revenue, recovering investment plans, and easing supply chain concerns despite global uncertainty.
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Tony Alexander18 May 2026Mint Business Insights: May 2026 edition
May 2026 Mint report: Tony Alexander analyses how supply chain issues, rising construction costs, and the Iran War impact Kiwi business pricing pressures.
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Tony Alexander16 April 2026Mint Business Insights: April 2026 edition
Tony Alexander breaks it down in the April 2026 Mint Business Insights. From revenue drops to supply chain alerts, read what Kiwi business owners are reporting.
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Tony Alexander19 March 2026Mint Business Insights: March 2026 edition
NZ businesses face supply chain disruption, election uncertainty, and ongoing hiring challenges, according to the latest Mint report with Tony Alexander.
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Insights3 March 2026What humans bring most in the age of AI
AI automates, but humans understand. Discover why empathy and context are the ultimate business advantages. Partner with Mint to scale your ambition.
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Tony Alexander17 February 2026Mint Business Insights: February 2026 edition
Latest Tony Alexander report from Mint. Key updates on NZ recruitment, business pricing, and interest rates for February 2026. Download the full report.
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Tony Alexander22 January 2026Mint Business Insights: December 2025 edition
Read the Mint Business Insights December 2025 edition by Tony Alexander, covering business confidence, inflation, interest rates and plans.
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Tips & Tricks15 August 2025Mint's ChatGPT Prompting Guide
Learn Mint's three-step approach to crafting precise ChatGPT prompts for generating accurate and relevant content.
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Tips & Tricks15 August 2025How to Calculate Your Customer Acquisition Cost (CAC)
Learn how to determine your Customer Acquisition Cost (CAC) with Mint's straightforward 4-step guide.
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