We believe great marketing starts with shared knowledge.
Perspectives on consumer behaviour, the trends shaping marketing, and the practical thinking we use with our clients — published when we have something worth saying.
Featured
Fuel shock. Consumer reset. Crisis or opportunity?
Global instability, rising fuel costs and changing consumer behaviour are reshaping the economy. Here’s what the shift to a value-first market means for brands and marketers.
Read Story
What humans bring most in the age of AI
AI automates, but humans understand. Discover why empathy and context are the ultimate business advantages. Partner with Mint to scale your ambition.
Read Story
Mint's ChatGPT Prompting Guide
Learn Mint's three-step approach to crafting precise ChatGPT prompts for generating accurate and relevant content.
Read Story
How to Calculate Your Customer Acquisition Cost (CAC)
Learn how to determine your Customer Acquisition Cost (CAC) with Mint's straightforward 4-step guide.
Read Story
Recent thinking
Tony Alexander18 June 2026Mint Business Insights: June 2026 edition
June 2026 Mint report: Tony Alexander on how a net 31% of NZ businesses now expect higher revenue, recovering investment plans, and easing supply chain concerns despite global uncertainty.
Read Story
Tony Alexander18 May 2026Mint Business Insights: May 2026 edition
May 2026 Mint report: Tony Alexander analyses how supply chain issues, rising construction costs, and the Iran War impact Kiwi business pricing pressures.
Read Story
Tony Alexander16 April 2026Mint Business Insights: April 2026 edition
Tony Alexander breaks it down in the April 2026 Mint Business Insights. From revenue drops to supply chain alerts, read what Kiwi business owners are reporting.
Read Story
Tony Alexander19 March 2026Mint Business Insights: March 2026 edition
NZ businesses face supply chain disruption, election uncertainty, and ongoing hiring challenges, according to the latest Mint report with Tony Alexander.
Read Story
- Insight3 March 2026
What humans bring most in the age of AI
AI automates, but humans understand. Discover why empathy and context are the ultimate business advantages. Partner with Mint to scale your ambition.
Read Story
Tony Alexander17 February 2026Mint Business Insights: February 2026 edition
Latest Tony Alexander report from Mint. Key updates on NZ recruitment, business pricing, and interest rates for February 2026. Download the full report.
Read Story
Tony Alexander22 January 2026Mint Business Insights: December 2025 edition
Read the Mint Business Insights December 2025 edition by Tony Alexander, covering business confidence, inflation, interest rates and plans.
Read Story
Tony Alexander19 November 2025Mint Business Insights: November 2025 edition
Explore November 2025 Mint Business Insights with trends on business confidence, spending intent, Kiwi dollar concerns and finance conditions.
Read Story
Tony Alexander22 October 2025Mint Business Insights: October 2025 Edition
Discover Mint’s October 2025 Business Insights report featuring NZ business optimism, labour and investment trends, and expectations for the year ahead.
Read Story
Tony Alexander24 September 2025Mint Business Insights: September 2025 Edition
Explore the latest economic trends and business insights in NZ. Gain valuable perspectives on current trading conditions, investment plans, and interest rate concerns.
Read Story
Tony Alexander26 August 2025Mint Business Insights: August 2025 Edition
Discover NZ business trends for August 2025 - profitability concerns, price strategies, and future revenue expectations in the latest Mint insights.
Read Story
- Tips & Tricks15 August 2025
Mint's ChatGPT Prompting Guide
Learn Mint's three-step approach to crafting precise ChatGPT prompts for generating accurate and relevant content.
Read Story
- Tips & Tricks15 August 2025
How to Calculate Your Customer Acquisition Cost (CAC)
Learn how to determine your Customer Acquisition Cost (CAC) with Mint's straightforward 4-step guide.
Read Story
Tony Alexander28 July 2025Mint Business Insights: July 2025 Edition
Read our July 2025 report for NZ business insights. It highlights economic sentiment, investment plans, and housing sector challenges.
Read Story