Rooms with a view: Empowering digital sales
Client
Accor Conferences & Events Virtual Tours
Services
Websites & Technology
Industry
Travel, Tourism & Hospitality
Accor is the largest hotel chain in the Asia-Pacific region, spanning dozens of iconic brands including Sofitel, Pullman and Novotel. While they operate under a massive global umbrella, each hotel is independent, controlling its own marketing budget and operational strategy. To maintain their premium positioning, these hotels needed a digital sales tool that reflected their sleek brand aesthetics with high-fidelity, immersive experiences.
- Zero operational downtime during production
- "Direct-to-room" sales linking for event planners
- Preferred supplier status across Australia, New Zealand and Fiji
Pullman Albert Park, Auckland
Marketing the "Big Ticket" spaces
For high-end hotels, conference centres and event spaces are major revenue drivers. Accor needed a simple and effective way to showcase these high-value spaces to international guests and corporate planners. While pre-packaged virtual tour systems exist, they're largely built for the real estate industry and results often feel low-res, low-budget and cluttered with third-party branding. Accor needed virtual tours that were visually exceptional and would let potential customers see the room of interest without having to navigate a virtual maze.
Relationship-based, results-focused
Unlike "off the shelf" options, our approach with Accor is built on direct relationships with individual hotel managers. We don't start with the technology. We start with the hotel's specific needs, identifying which rooms, formats and table configurations drive their bookings. We then develop razor sharp 360-degree tours, which are delivered in a "white-label" format. This allows each hotel to apply its own branding, so the tours feel like a seamless extension of their own website rather than a bolted on gimmick.
Novotel Perth Murray Street, Perth
Bespoke 360-degree tours
We capture thousands of high-quality photos to build fully immersive digital environments that reflect the property and its rooms.
Manual post-production
Unlike automated systems, our imagery undergoes significant editing and processing, resulting in professional-grade photography that avoids the "grainy" look of low-budget captures.
Event-specific configuration
We capture various room configurations, from ballroom to boardroom, so sales teams can showcase the exact setup a client is asking for.
Direct-to-room linking
We developed functionality that allows sales teams to send clients directly to a specific room setup, removing hassle and streamlining conversion.
By focusing on strategy over "tech for tech's sake", we've provided Accor hotels with a highly effective digital sales tool that showcases their offering and keeps hotel branding front and centre. Having grown from a one-off supplier into a long-term strategic partner, we provide consistent commercial value as properties refurbish and evolve. Virtual 360 tours are just one more way we're helping hospitality clients use digital tools to turn initial enquiries into confirmed bookings.
Zero disruption
Because we shoot and edit manually, we can work while the hotel is fully operational, pausing for guests and editing around the daily life of the hotel's high traffic spaces.
Lucrative group wins
Event planners can verify if a venue is right for their group without a physical site visit, making it easier for the hotel sales team to land high-value corporate bookings.
Visual parity
Our premium, high-resolution imagery ensures the digital experience matches the physical luxury of the hotels, protecting each brand's premium reputation.
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