Clarity by design: A complex website made simple
Asona is a leading global provider of acoustic wall and ceiling systems. Their products sit at the intersection of science and design, combining acoustic performance with aesthetic appeal. As part of a wider brand refresh, Asona needed a website that could do justice to both sides of that equation, combining visual sophistication with technical depth.
- UX Advanced filtering for product selection
- Balance Technical depth with visual clarity
- CMS For client-led content updates
Match purchasers with product solutions
With an extensive product catalogue and technical data, the challenge wasn't a lack of information. It was how to make that information usable. Asona needed a digital platform that would allow users to quickly identify the right product for their needs, while also presenting the brand in a visually sophisticated way. At the same time, the site needed to support ongoing growth, with the ability to easily add new products, case studies and technical documentation over time.
Structure first, surface second
Working alongside Milk, who developed the brand identity, we focused on developing a high-performing website experience. At the core of our solution was a robust filtering system. Users can search products by brand, performance attributes and availability. This allows technically adept users to move quickly, while still supporting exploratory browsing. We extended this logic across the site. Case studies are also filterable, and directly linked to relevant products, creating a connected ecosystem where users can move easily between inspiration and specification. On the surface, the experience is sophisticated and uncluttered. Subtle animations and high-quality imagery elevate the site's visual appeal (particularly important for architect audiences) while structured content ensures details are easy to find. To support ongoing use, the site was built with a CMS that allows the Asona team to expand their product library and project content. This ensures overall consistency, while giving the client control where it matters.
Custom website design and build
A fully restructured website with advanced filtering functionality across products and case studies.
Product architecture and UX
A scalable system for organising and presenting highly technical product data, including performance attributes, finishes and certifications.
CMS implementation
A backend setup that enables the client to add products, case studies and technical content with ease, without compromising the front-end design.
Conversion and enquiry design
Product-aware enquiry pathways that allow users to request samples or information, while giving the Asona team clear, actionable leads.
Asona's work is all about control. Controlling sound, shaping environments and delivering performance where it matters most. This project follows the same principle. Every interaction and pathway has been considered to ensure the right information is delivered at the right time. It reflects how we approach every website we create, layering strong UX foundations and refined design to deliver sites that perform as well as they look.
The result is a website that feels as considered as the products it showcases.
Technical users can move quickly, filtering down to exactly what they need without friction. Architects and specifiers are met with a suitably refined visual experience. And for the Asona team, the platform provides a structure that can scale with them.
By bringing clarity to complexity, the site transforms a dense product catalogue into a powerful sales and specification tool.
"Putting the new Asona website together was a critical part of our recent brand refresh. The team at Mint took time to understand our needs and the brand look and feel as created by Milk. It all came together well and we have the flexibility to update a range of content. We have had many positive comments from staff and clients which is great. Thanks Mint – it's been a success."
Share this project
Need help with your website?
We've got the team and the skills to bring your vision to life — just like we did for Asona.
Previous project
Bushnell Builders
Next project
Romanos