A modern digital presence for a long-established builder
Bushnell Builders is a Christchurch-based construction company with a 45-year strong history. Over the years, they've built a reputation for quality workmanship across both commercial and residential projects. While the business itself was in good shape, their digital presence had fallen behind. Represented by a simple, one-page website with minimal functionality, there was an opportunity to better reflect the calibre of their work and support the acquisition of new clients.
- Modern self-managed website platform
- Strong organic enquiry channel
A site that works as hard as they do
Bushnell weren't chasing rapid expansion. Their focus was on refining their current operations and continuing to deliver high-quality projects across Canterbury. What they did need was a website that could support that ambition. Something modern, manageable and capable of showcasing their work in a way that built trust. The goal was clear: create a professional digital presence that could act as a confident salesperson for the business.
Clean, visual and built to last
Our strategy centred on balance. Bushnell had strong project photography and a solid body of work, so the site needed to let that speak while supporting it with clear, concise messaging. We designed a streamlined, highly visual website that puts their projects front and centre. Copy was intentionally kept tight and accessible, ensuring the experience felt easy to navigate without overwhelming the user. Under the hood, our build focused on long-term usability. By developing the site in Webflow, we gave the Bushnell team full control over their content, allowing them to update projects, imagery and team information without turning to external suppliers.
Webflow CMS implementation
We chose Webflow to give the client total control over their content. This allows them to independently add or remove project case studies and team photos as the business evolves.
UX-led design & wireframing
We designed the site around the user experience, creating a concise 5-page structure to ensure intuitive navigation for different client types.
Professional copywriting
We crafted copy in a professional, informative and friendly tone that reflected their values while keeping messaging concise and impactful.
SEO & analytics
We implemented a basic marketing setup, including Google Analytics and Tag Manager, to ensure the site was searchable and that user behaviour could be tracked for future growth.
Client training
We provided hands-on training to the team, empowering them to manage their digital asset without relying on external assistance.
We've loved helping this classic Kiwi building team bridge the gap between their 45-year legacy and a modern digital future. For a business that had traditionally relied on word-of-mouth referrals, the shift to a modern digital presence has been a meaningful one. Bushnell Builders now has a website that not only reflects who they are today, but readies them for whatever direction they want to head next.
Strong organic performance
Despite not running paid digital marketing, organic search has become the company's second-highest channel for engagement and the leading driver for new inquiries.
High-value lead generation
By focusing on their strong track record of case studies, the site acts as a 24/7 salesperson, articulating the quality of their work to prospective clients.
Increased brand confidence
The new site has given the team a digital presence to be proud of, coinciding with a period of strong business performance and the construction of a new, modern office.
"Mint was recommended by our IT consultant and from the first meet and greet we knew it was going to be a great match. Right from the start, the team were professional and clear on their proposed deliverables, and what they did deliver was above and beyond our expectations. From website development to our complete and functioning site now, the process was seamless – and their service has not stopped there. They are now working on adjustments and upgrades to ensure we are getting the most out of our website and other areas of marketing. They have increased our visibility and improved our ability to showcase our portfolio in a stress-free, enjoyable manner. We looked forward to many more years of working with the Mint Team."
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