Stitching together a high-performance digital presence
Client
Creative Embroidery
Services
Websites & Technology
Creative Embroidery is a premier player in New Zealand's apparel branding sector, servicing a broad suite of clients from major corporates to local tradies. While their business was physically expanding, their digital footprint remained anchored in the past. Their legacy website was underperforming and failed to mirror the premium quality of their services.
- 3 month end-to-end digital transformation
- Seamless migration to high-performance web platform
- 100% content autonomy for the client team
From "old school" to new leads
The primary objectives were clear: modernise their online presence, increase lead generation and optimise for SEO to capture a larger share of the market. Furthermore, the client required a solution that offered total content control, moving away from rigid hands-off web systems toward an intuitive infrastructure that allowed for internal updates. They needed a contemporary, high-performing website that worked as hard as their physical production team.
Crafted for conversion
We set about transforming Creative Embroidery's website from a static "brochure" into a search-savvy, dynamic sales tool. To start, we moved away from the limitations of their legacy site, selecting a new platform which would offer speed, functionality and the internal control the team desired. By functioning as their SEO consultants, we prioritised a site architecture that was clear for users and discoverable for search engines. We also gave the brand a "face lift", injecting new life into the visual identity to better reflect the quality of the work they deliver. Every strategic decision we made, from the back-end build to the front-end design, was aimed at boosting their brand equity and driving conversion through an improved web presence.
Website development
Our digital team built a fast, secure and responsive site that gives the client 100% control over their content updates.
SEO-led content expansion
We expanded the sitemap, breaking services into separate pages to include more keywords and ramp up search results.
Brand identity evolution
In the absence of existing assets, we crafted a modern visual language, including an animated "squiggle" graphic and bold typography, to signal their premium market status.
Lead generation mechanism
We designed a visually engaging "Uniform Guidelines" available for download. This serves as a high-value lead magnet that captures user details directly into their CRM system.
The result is a digital presence that matches the calibre of Creative Embroidery's physical output. The new site supports the team, acting as a silent salesperson to showcase their capabilities and ensure their good work is readily found by those needing their services. With a refreshed and high-performing website, Creative Embroidery can now scale up their business knowing that their digital storefront will be ready to grow with them.
12
Weeks from discovery to launch, end-to-end
100%
Content autonomy for the in-house team
3-month turnaround
We delivered the complete end-to-end digital transformation from discovery to launch in just twelve weeks.
100% content autonomy
The client can now make real-time internal updates, tweaking copy and SEO terms in pace with their business growth.
Conversion machine
What was a passive "brochure style" site has been completely transformed into a high-performing digital asset that actively seeks and drives inquiry.
"Working with Mint has been an incredible experience. They took our nearly 20-year-old brand and transformed it into something beautiful, cohesive, and genuinely aligned with where we want to take the business. Since launching the new brand and website, we've had countless compliments from clients, suppliers, and people in our network. More importantly, the website itself has made a real commercial difference. It has changed the trajectory of our business by helping us present ourselves more professionally, attract better opportunities, and communicate our value far more clearly. What we appreciated most was the way the Mint team guided us through the process. We can be quite particular at times, but they were patient, thoughtful, and consistently helped steer us toward the right outcome. They challenged our thinking when needed, brought clarity when we were unsure, and ultimately helped us create something we are genuinely proud of. The final result feels like a masterpiece. It has elevated how our business is perceived and given us a brand and website that finally reflect the quality of the work we do. Thanks again to Mint and the team. We're incredibly grateful for the work you've delivered and the impact it has had on Creative Embroidery."
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